Today’s online users are obsessed with online video. From How-Tos and mashups to using the Web to watch their favorite TV shows and movies, they are consuming it all and they’re doing it at a rapid pace. Marketers must evolve to keep up. A focus on buying cable and local networks is not enough in today’s market, as users are turning to the Web for their digital programming and entertainment. As such, online video advertising has become an incredible method to engage users visually and audible.
If you already advertise on Google, all you need to do is add a piece of Google remarketing code, also known as a tag or pixel, to your website so that visitors can get added to your remarketing audiences through browser cookies. You can customize the code for different pages to correspond to more defined categories.
Social PPC (Pay Per Click) is a form of paid digital advertising, but solely for placement on Social Media platforms. These ads can be targeted to groups of users based on demographics, interest in topics, or other data gathered by the platform. Typically, these ads will appear in a users “feed” or “timeline”, and advertisers can pay by utilising two bid strategies: CPC (Cost Per Click) or CPM (Cost Per Thousand Impressions).
The PPC advertising model places a company’s advertisements in search results or on another website to generate more traffic back to the advertiser’s site. The ads are usually tied to certain keywords in a search engine, or placed on websites with similar content to the products or services being offered in the ad.